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SurfStats web site stats tour - Conversion tracking and Defining Goals for web statistics reports |
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SurfStats web site stats tour - Conversion tracking and Defining Goals for web statistics reports |
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Click here to load the complete tour of SurfStats web site stats if you cannot see the menu on the left. All SurfStats products can produce conversion tracking and Scenario Analysis stats reports for your web site. To be able to do that, you need to define conversion pages for each site profile on which you want statistics. |
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Landing Pages are pages where a visitor arrives on your web site and
conversion pages are pages where a conversion action takes place on
your web site for
example a signup, download or pay action.
By setting up conversion pages you determine where the "hot spots"
on your web site are. This allows SurfStats to zoom in on those pages
and extract detailed statistics for them.
To setup conversion pages for your web site use the following screen in SurfStats Log Analyzer and SurfStatsLive |
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Setting up conversion pages in SurfStats log analyzer 
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| Conversion Tracking Reports | |
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After defining the conversion pages for each web site profile, the following
stats reports are
available for viewing. |
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Conversion Rate by Referer Page This stats Report displays the name and conversion rates of the referrers of visitors that reached the conversion page of your web site specified
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Conversion Rate by Country
This stats report displays the name and conversion rates of how
many visits from a specific country reached the conversion page
of your web site specified
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Conversion Rate by Search Engine This stats report displays the name and conversion rates of how many visits referred by a specific search engine reached the conversion page of your web site specified
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Conversion Rate by Search Engine and Search Phrase This stats report displays the name and conversion rates of how many visits from a specific search engine reached the conversion page specified per search phrase. Search phrases are grouped per search engine. You can select the number of search engines to view at once as well as the number of search phrases per search engine
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URL Parameter Reports |
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URL Parameters can be extracted from any conversion pages defined.
Up to 5 parameters can be extracted per conversion page. Parameters
can be given user friendly names. |
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URL Parameter Analysis
This stats report displays the URL parameters extracted from a specified conversion page of your web site
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URL Parameter 2D Analysis
This stats report displays the 2 dimension parameters extracted from a specified conversion page of your web site
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URL Parameter 2D+ Analysis
This stats report displays up to 5 parameters extracted from a specified conversion page of your web site
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Scenario Analysis |
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Scenario Analysis lets you see which visitors reached specified
conversion pages on your web site. Setup is done on the same dialogs as for
conversion pages. Note that conversion pages must be defined for the
funnels you want to create. After defining the conversion funnel the
following stats report is available for viewing. You can define more than
1 conversion funnel per profile.
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Conversion Funnel This stats report displays the visits made to the specific conversion pages in the conversion funnel
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