Scenario Analysis - Conversion Tracking Sample

Report Range: 6 Dec 2004 00:00 - 9 Dec 2004 23:59

This report shows the steps taken to reach a pre-defined goal

	Summary - Visits

	Trend - Visits

	Scenario Analysis
	Rank Conversion Step Visits   Cost Revenue 1 default.htm 761 27.12% - - 2 Referer Land Page 130 4.63% - - 3 Individual health insurance plans 509 18.14% - - 4 Short term health insurance 73 2.60% - - 5 Group health insurance 75 2.67% - - 6 Individual dental insurance 33 1.18% - - 7 International Medical insurance 27 0.96% - - 8 Travel Insurance 18 0.64% - - 9 Select State 628 22.38% - - 10 Company Chosen 552 19.67% - -   Total all Pages 2806 100.00% $0.00 $0.00

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Rank - A Counter starting at 1 Conversion Step - Step Description in Conversion Funnel Visits - Number of visits (sometimes called client sessions) by visitors in the period. During a visit a user requests one or more files from the web server. If there is no file requests from a visitor in 30 minutes (or the time set by the administrator of the SurfStats product) then new file requests from the visitor are seen as a new session. If add images to database is selected on the profile a user requesting a single file of any type is also counted as a visit. Cost - The cost of transactions Revenue - The income from transactions